![]() ![]() With teams supporting marketing efforts across 12 buying personas, 16 countries, nine languages, and four business segments, the highly complex marketing organization had been planning out of spreadsheets and PowerPoints, siloed across the business. There were zero established operating procedures and no consistency on terminology,” Lisa explains. There was no linking between planning and budgeting. “Plans were not laddered to any business strategy. ![]() When Lisa joined FARO in fall 2019, she was given a small window of time to assess the company’s marketing maturity and see what changes needed to be made-soon discovering what she calls “full-on chaos” among 55 horizontal marketers across the globe. What was the vehicle for achieving such a transformation? Hive9’s marketing operations and resource management system: the secret sauce to keeping all of these moving parts running smoothly, as well as clearly quantifying the value of marketing. How did FARO achieve this (and a whole lot more)? It took a combination of outstanding leadership, reorganized processes and systems, rationalized terminology, and a strong commitment to change. ![]()
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